Through LASCALA LOCOCO’s strategy and unique design, a direct campaign was launched unlike none other. The client wanted major results from ONE direct mail campaign which is normally an unrealistic goal, however the strategy we devised worked....actually, it worked and worked and worked. The client initially requested a post card direct mail campaign, but instead, we received approval to design a “personal invitation” piece which was sent out to at least 2 top decision makers at over 300 Fortune 500 companies. Within 7 months of the invitation mailing, Alliance Q secured 48 new Fortune 500 companies as members of their alliance....all as a direct result of the initial contact from the “personal invitation”.