
![]() ![]() MEDIA BUYING & PLANNING THAT WORKS We offer media design to you as an alternative to the “church & state” tradition of media buyers, media planners and the creative team working together, but separately.
In order for businesses, large and small, to enjoy a fruitful return on the good money they spend on advertising, it is imperative that MEDIA AND CREATIVE WORK TOGETHER AS ONE, building and launching a shared vision simultaneously, regardless if they work under the same roof or not. In our opinion, traditional media planning & media buying was already on its way out back when it only cost $2000 for Howard Stern to do a live-read, when Katie Couric still had brown hair and when the ad industry was just beginning to overuse the word turnkey. Actually, there is nothing traditional about designing media anymore and that’s the way it should be ... given the diversity and fragmentation of the media pool and all the advertisers that are swimming (and drowning) in it. |